Shopify 2.0 vs Plus 2.0: Understanding Key Differences
When it comes to choosing between Shopify 2.0 and Shopify Plus 2.0, the decision isn't just about price, it's about understanding which platform aligns with your business needs and growth goals. Let's cut through the confusion and explore the real differences between these two platforms.
The Foundation: Shopify 2.0
Shopify 2.0 represents a significant evolution in the platform's architecture. It introduced game-changing features like:
- JSON templates for enhanced customisation
- Sections on every page
- App blocks for better integration
- Improved theme editor
- Flexible content management
These features have made Shopify 2.0 a robust platform for growing businesses. However, Plus 2.0 takes these capabilities even further.
Shopify Plus 2.0: Enterprise-Level Power
Shopify Plus 2.0 builds upon the 2.0 foundation and adds enterprise-grade features designed for high-volume merchants. Here are the key differences:
Automation and Workflow
Shopify 2.0:- Basic automation tools
- Standard workflow options
- Limited customisation of processes
Shopify Plus 2.0:
- Launchpad for coordinated campaigns
- Flow for complex automation
- Script Editor for checkout customisation
- Unlimited staff accounts
- Advanced user permissions
Customisation Capabilities
Shopify 2.0:
- Standard checkout customisation
- Basic API access
- Limited theme customisation
Shopify Plus 2.0:
- Complete checkout customisation
- Enhanced API access
- Multiple store instances
- Advanced theme customisation
- B2B functionality
International Selling
Shopify 2.0:
- Basic multi-currency support
- Standard international domains
- Basic language options
Shopify Plus 2.0:
- Advanced multi-currency features
- Nine expansion stores
- Sophisticated international pricing
- Enhanced language capabilities
- Clone store functionality
Support and Service
Shopify 2.0:
- Standard 24/7 support
- Email and chat support
- Community forums
Shopify Plus 2.0:
- Priority 24/7 support
- Launch engineers
- Technical account managers
- Advanced merchant success programs
Making the Right Choice
Your decision between Shopify 2.0 and Plus 2.0 should be based on several factors:
Consider Shopify 2.0 if:
- Your annual revenue is under $1 million
- You're growing but don't need enterprise features (you can always upgrade to Shopify Plus at a later stage)
- You want a solid, scalable platform
- Basic automation meets your needs
- Standard checkout options are sufficient
Consider Shopify Plus 2.0 if:
- Your annual revenue exceeds $1 million
- You need advanced automation
- International expansion is a priority
- B2B capabilities are essential
- Custom checkout experiences are crucial
- You require advanced features
Cost Considerations
While Shopify 2.0 plans start at $29/month, Plus 2.0 begins at $2,000/month. However, the question isn't just about cost, it's about value. Consider the time saved through automation, the revenue potential from advanced features, and the scalability benefits.
Making the Transition
If you're considering upgrading from 2.0 to Plus 2.0, here's what to expect:
Initial Assessment
- Review your current needs and growth projections
- Evaluate required features
- Calculate potential ROI
Implementation
- Work with Shopify Plus team
- Configure advanced features
- Set up automation
- Train team members
Looking Forward
Both platforms continue to evolve. Shopify 2.0 regularly receives updates making it more powerful, while Plus 2.0 continues to add enterprise-level features. The key is choosing the platform that not only meets your current needs but supports your future growth.
Need help deciding which platform is right for your business? Let's discuss your specific needs and find the right solution for your business.